Our Visual Identity
Ä¢¹½´«Ã½â€™s visual identity represents the institution at the most basic visual level. It’s a signature, a stamp of quality, and a symbol of pride for all of us to rally behind. By following a few simple guidelines, we can ensure that our identity remains unmistakably ours.
Logo
Primary Logo
This is the singular expression of Ä¢¹½´«Ã½â€™s institutional mission and academic brand.
Our logo is the primary identifier for the College, connecting all entities within our institution. It has two parts: the laurel leaves icon and the wordmark. It’s a symbol of what we stand for, and should always be used in accordance with these guidelines.
Logo with Primary Lockup
The entities in this grouping have the role of furthering the mission of the College and deliver directly on the student experience. So their names appear directly beneath the master logo, both to reinforce its strength and to elevate their individual reputations.
There are four categories within this group, covering academic and administrative entities. All of the categories use the same lockup structure, with the Ä¢¹½´«Ã½ logo and the full name of the entity.
- academic divisions, departments, and concentrations
- academic centers and institutes
- academic programs and entities
- administrative offices and resources
Logo with Secondary Lockup
The entities in this grouping support the mission of the College but rely on the Ä¢¹½´«Ã½ brand to build equity. Their names are visually linked with the master logo, and always accompanied by a secondary identifier, as shown here.
There are two categories of these entities: academic and administrative. Both use the same lockup structure.
- Academic programs
- Administrative centers, offices, and organizations
Endorsed Logos
These are entities that reach beyond the College. They may have their own brand equity or distinction, or may serve additional audiences outside the College. In some instances, these entities may maintain a distinct identity or mark, used in conjunction with the master logo or the Ä¢¹½´«Ã½ name. It’s important to note that Ä¢¹½´«Ã½ Athletics is included in this category. Athletics maintains its own identity and spirit mark; the use of the master logo is not recommended.
Typography
Ä¢¹½´«Ã½â€™s typography is flexible enough to meet a wide range of situations and requirements. When it’s used thoughtfully and consistently, typography becomes a powerful branding tool that can add visual meaning to what we communicate.
The following are our official font families and their recommended usage:
Cooper Hewitt
Cooper Hewitt Heavy or Book versions should be used in headlines. Cooper Hewitt Light can be used in eyebrow headers. Cooper Hewitt Bold can be used in statistics blocks, callouts, and other highlights. No other variations of the font should be used.
Faculty Glyphic
Faculty Glyphic Regular should be used in sub-headlines in digital and print materials. No other variations of the font should be used.
Work Sans
Work Sans should be used for body copy in digital materials, like the campus website and other online publications.
Paradigm Pro (print only)
Paradigm Pro is a serif font and can be used for body copy only in print content, like publications, promotional materials, postcards, and the like.
Licensing and Implementation
Licensing and additional usage information for official fonts is being developed as we transition to these new styles. In the meantime, contact communications@grinnell.edu if you have questions or need access to these fonts.
Alternative System Fonts
Our brand fonts may not always be available to everyone for use in Word documents, PowerPoint presentations, or other digital applications.
The alternate fonts listed here are freely available on all computers.
- Arial Black is the acceptable substitute for Cooper Hewitt Heavy and Bold. Use the regular version of Arial as a substitute for Cooper Hewitt Light.
- Garamond is the acceptable substitute for Faculty Glyphic Regular and Paradigm Pro.
- Verdana is the acceptable substitute for Work Sans.
